Marketing Publications
Storyline compares life before and after Direct Deposit. Inside covers include benefits and frequently asked questions. An inexpensive giveaway for your next lobby promotion or payroll party! Box of 250. 8 ½" x 11". (Copyright the Payments Authority, 2006)
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This newly revised edition is designed specifically for financial institutions and companies to assist them in marketing and selling ACH products and services to customers and prospects. In addition to Direct Deposit and Direct Payment, the benefits, risk management protocol, marketing techniques, and FAQs from both corporate and consumer perspectives for TEL, WEB, RCK, POP, ARC, and corporate payments are covered in depth. Case studies, sample marketing copy, authorization forms and/or notifications and an extensive resource list are included.
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The NACHA Council for Billing and Payment (CEBP) developed this document as a tool to provide billers and walk-in payments providers (WIPPs) with guidelines regarding the collection and transmission of bill payments from consumers to billers.
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This Guide defines customer segmentation and marketing techniques designed to increase consumer usage of EBPP service across the spectrum of biller industries. Biller profiles are also provided, illustrating how these techniques are being applied.
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©2012 GACHA